Hotspots are customizable objects, placed on the Media (images and videos), that provide customers with insights about the products and the contents on which they are positioned.

Thanks to the Call To Actions, the brands can connect consumers directly to their E-Commerce store purchase page or to other channels.

In Lookcast the Hotspots are recalled to the concept of the "product" as they offer the possibility of inserting information to the referring product data.
The data can be also integrated by external systems like PIM and Commerce platforms.

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